The concept of the disintegration of a fundamental element of the Public Relations industry has been discussed for eons, but never as succinctly as by the creators of the Social Media Press Release – Real Wire.
In there environmental parody, Real Wire adopt an Al Gorean tone to deliver an amusing analysis of the daily ecological vandalism of Journo’s inboxes.
The lack of research and thought that goes into the colossal volume of press releases sent by PRs leads inevitably to thousands landing in the recycling bin without even being opened.
Being an intern and having only just begun my PR masters, clips like this really convey the future of PR and the changes occuring (or hopefully occuring) in the industry. I'm learning about these transformations everyday.
Thankfully, modern PR agencies are moving ahead of the game, thinking laterally to entice readership and demand attention!