Wednesday, November 11, 2009
Friday, October 23, 2009
A little theory we're working on...
Crossing over: The nexus between marketing, technology and business process.
Historically technology existed in back office silos and then it moved to also being a facilitator of company window dressing with the intro of website marketing and static pretty sites. But now we’ve reached the point where the best use of technology can be found at the nexus between business process and marketing.
I know you will have heard the saying that marketing is about “selling the sizzle, not the steak” but in fact now we need the sizzle plus the steak – cook, carved and served to the exact standards the customer requires every time. And to do this there absolutely must be synergy between the technology and people at the forefront of the business and the marketing activities and business processes and technology behind the scene to create customer engagement.
What do you think?
Historically technology existed in back office silos and then it moved to also being a facilitator of company window dressing with the intro of website marketing and static pretty sites. But now we’ve reached the point where the best use of technology can be found at the nexus between business process and marketing.
I know you will have heard the saying that marketing is about “selling the sizzle, not the steak” but in fact now we need the sizzle plus the steak – cook, carved and served to the exact standards the customer requires every time. And to do this there absolutely must be synergy between the technology and people at the forefront of the business and the marketing activities and business processes and technology behind the scene to create customer engagement.
What do you think?
Monday, September 7, 2009
Technology & the Healthcare Industry
One of the great things about working in the Technology space is the enormous scope of vertical industries that we get to work with as technology becomes so pervasive in almost every aspect of our lives.
Over the last few months conversation around the National Broadband Network has firmly turned the spotlight on e-health. Government stimulus spending is at an all time high and debates around privacy are becoming less heated as the world acclimatises to sharing personal information on the net with Web 2.0 applications and as developments in web security progress.
Recent progress in the health technology arena has seen so many amazing solutions and products come to the fore, products and solutions that will have real, lasting effects on Australians. As an avid technology fan with a past life in the healthcare industry, I have to say this particular set of products really excite me.
I mean sure, iPods are cool, but they mean diddly-squat when stacked up against the da Vinci robotics products, that allow surgeons to operate on patients from anywhere in the world and in the least invasive way possible. How about Cisco’s HealthPresence – TelePresence for the healthcare industry – which means in the future I could go to the shopping centre, pop into the HealthPresence pod and be seen by a Doctor for my checkup- regardless of my Doctor’s location. These pods are being trialed on the other side of the ditch at the moment and elsewhere.
Just last Friday a consortium was announced to manage Chronic Disease Care in Australia – the Chronic Disease Management Network (CDM-Net). According to Karen Dearne at The Australian’s article "CDMS basically uses the web and our intelligent software to automate a number of tasks, such as populating an electronic health record and generating a treatment plan using best-practice guidelines. The doctor shares this information with other team members, such as pharmacists, diabetes educators and podiatrists, and in turn they contribute their observations so there is ongoing collaboration and much more effective care for the individual patient.”
There are also many Australian (and international companies) doing great work into the digitising of our medical records and taking on the massive task of connecting all our disparate health data. Organisations such as NEHTA (National E-Health Transition Authority) are pushing the initiative along, saying; “Across Australia there is a groundswell of support for a better, more connected healthcare system. More than 80 percent of Australians are in favour of electronic health records and are increasingly aware of the safety and quality benefits that e-health can deliver.” Unfortunately it has not been the easiest task, and as Andrew McIntyere’s blog at Medical-Objects notes, “Health IT is hard because the problem that we are trying to solve is huge, changes rapidly and cannot be modelled completely at any one point in time. It also rightly needs to be done with a very high level of security and even low levels of fraud and security breaches are intolerable and cannot be assigned to an “acceptable level of fraud” - which is what happens in the banking industry.”
So yes, I am looking forward to seeing Apple’s next installment of the iPhone, but really, the above marks such an enormous contribution to our society, and one day, it might even save your life.
Over the last few months conversation around the National Broadband Network has firmly turned the spotlight on e-health. Government stimulus spending is at an all time high and debates around privacy are becoming less heated as the world acclimatises to sharing personal information on the net with Web 2.0 applications and as developments in web security progress.
Recent progress in the health technology arena has seen so many amazing solutions and products come to the fore, products and solutions that will have real, lasting effects on Australians. As an avid technology fan with a past life in the healthcare industry, I have to say this particular set of products really excite me.
I mean sure, iPods are cool, but they mean diddly-squat when stacked up against the da Vinci robotics products, that allow surgeons to operate on patients from anywhere in the world and in the least invasive way possible. How about Cisco’s HealthPresence – TelePresence for the healthcare industry – which means in the future I could go to the shopping centre, pop into the HealthPresence pod and be seen by a Doctor for my checkup- regardless of my Doctor’s location. These pods are being trialed on the other side of the ditch at the moment and elsewhere.
Just last Friday a consortium was announced to manage Chronic Disease Care in Australia – the Chronic Disease Management Network (CDM-Net). According to Karen Dearne at The Australian’s article "CDMS basically uses the web and our intelligent software to automate a number of tasks, such as populating an electronic health record and generating a treatment plan using best-practice guidelines. The doctor shares this information with other team members, such as pharmacists, diabetes educators and podiatrists, and in turn they contribute their observations so there is ongoing collaboration and much more effective care for the individual patient.”
There are also many Australian (and international companies) doing great work into the digitising of our medical records and taking on the massive task of connecting all our disparate health data. Organisations such as NEHTA (National E-Health Transition Authority) are pushing the initiative along, saying; “Across Australia there is a groundswell of support for a better, more connected healthcare system. More than 80 percent of Australians are in favour of electronic health records and are increasingly aware of the safety and quality benefits that e-health can deliver.” Unfortunately it has not been the easiest task, and as Andrew McIntyere’s blog at Medical-Objects notes, “Health IT is hard because the problem that we are trying to solve is huge, changes rapidly and cannot be modelled completely at any one point in time. It also rightly needs to be done with a very high level of security and even low levels of fraud and security breaches are intolerable and cannot be assigned to an “acceptable level of fraud” - which is what happens in the banking industry.”
So yes, I am looking forward to seeing Apple’s next installment of the iPhone, but really, the above marks such an enormous contribution to our society, and one day, it might even save your life.
More on product reviews
Today the largest ever delivery of merchandise arrived at the Kinetics office. So big in fact the courier was courteous enough to call from the basement/car park of our building to enquire whether we had a storage unit down there that he could perhaps leave it in. Alas we do not any such a fabulous storage arrangement and therefore we are left with this for the end of the day: the leaning tower of Logitech Guitar Hero drum kit simulator-thingys! The photo below doesn't really do it justice as there were other piles like these around the place this afternoon, in very convenient locations like the walkway between desks! The "wall" should be gone in a day or two of course, sent out to eager journos (who hopefully have some space to play with them) but it's an interesting fact about being a PR company with consumer tech clients that your office is often a loading dock for all kinds of interesting gear in pristine condition, until it disappears into the lock up cupboard! 
Tuesday, August 18, 2009
Cloud
Recently I heard Rodney Haywood, resident subject matter expert at Alphawest talk about the benefits of the next big thing in IT - cloud computing.
There are many, many, different explanations of Cloud Computing and Private Cloud up all over the world wide web. Try this from Wikipedia: Cloud computing is a style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.
VMware (virtualisation specialists) says about 'private cloud': Transform your IT infrastructure into a private cloud—a pool of virtualized resources within a datacenter, or internal cloud, federated on-demand to external clouds—delivering IT infrastructure as an easily accessible service.
Cloud computing can be one of the more challenging concepts to wrap your head around (for all of us non-IT people) although when you take it back to its more basic level - applications like gmail, that live on the web - not on your server, the concept of private cloud is just like renting your IT infrastructure or applications like you would your internet. Haywood explained that the hype surrounding cloud is very quickly turning into a reality for three key business reasons: faster, cheaper, better.
In Australia Alphawest have partnered with Cisco and VMware (and their telco owner Optus) to provide a unique cloud offering for customers. Here's some links to some extra information if you're interested:
Cisco's ANZ Data Centre lead Dylan Morison talking about his recent CIO roundtable discussing around cloud
Alphawest's partnership with VMware for the vCloud beta announcement
There are many, many, different explanations of Cloud Computing and Private Cloud up all over the world wide web. Try this from Wikipedia: Cloud computing is a style of computing in which dynamically scalable and often virtualized resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.
VMware (virtualisation specialists) says about 'private cloud': Transform your IT infrastructure into a private cloud—a pool of virtualized resources within a datacenter, or internal cloud, federated on-demand to external clouds—delivering IT infrastructure as an easily accessible service.
Cloud computing can be one of the more challenging concepts to wrap your head around (for all of us non-IT people) although when you take it back to its more basic level - applications like gmail, that live on the web - not on your server, the concept of private cloud is just like renting your IT infrastructure or applications like you would your internet. Haywood explained that the hype surrounding cloud is very quickly turning into a reality for three key business reasons: faster, cheaper, better.
In Australia Alphawest have partnered with Cisco and VMware (and their telco owner Optus) to provide a unique cloud offering for customers. Here's some links to some extra information if you're interested:
Cisco's ANZ Data Centre lead Dylan Morison talking about his recent CIO roundtable discussing around cloud
Alphawest's partnership with VMware for the vCloud beta announcement
Wednesday, July 29, 2009
Where next for Twitter?
Twitter has become this year's the biggest online phenomenon being talked about offline, which is a strange intersection in itself. So I've seen the talk about Twitter on Sunrise and The Today Show, I've read the Sydney Morning Herald articles, I've seen the 'how to' pieces in business management publications and heck I've even had to interupt (and correct) a close-to-elderly relative mid-lecture to other elderly relatives explaining Twitter.
So I've thought for some time now the end must be near. Much as Twitter is close to my and the teams' hearts it's very fast becoming "like so 2008". Not that we'll be leaving it anytime before 2015, we're in PR after all and we need all the communication channels we can get!
But this week an unprecedented offline commentary on Twitter occurred and I'm pretty sure it's finally 'jumped the shark'. Yesterday's Australian Financial Review ran on its front page the story Why Tweets Have Got Bosses All A-Twitter, which was followed up by a full-page piece on page 60! Oh dear, when Australia's leading business and financial publication has jumped onto the topic you know you've gone mainstream. Better yet when your boss wants to ban it you know you've really made it. I especially liked this quote "Twitter is emerging as the communications tool of choice for a growing number of twentysomethings and hipster web surfers..." Yeah that's it!
So what do you think? Is Twitter on the way up or on the way out?
So I've thought for some time now the end must be near. Much as Twitter is close to my and the teams' hearts it's very fast becoming "like so 2008". Not that we'll be leaving it anytime before 2015, we're in PR after all and we need all the communication channels we can get!
But this week an unprecedented offline commentary on Twitter occurred and I'm pretty sure it's finally 'jumped the shark'. Yesterday's Australian Financial Review ran on its front page the story Why Tweets Have Got Bosses All A-Twitter, which was followed up by a full-page piece on page 60! Oh dear, when Australia's leading business and financial publication has jumped onto the topic you know you've gone mainstream. Better yet when your boss wants to ban it you know you've really made it. I especially liked this quote "Twitter is emerging as the communications tool of choice for a growing number of twentysomethings and hipster web surfers..." Yeah that's it!
So what do you think? Is Twitter on the way up or on the way out?
Friday, July 24, 2009
Twitter for business
A couple of months ago I was asked to provide some comment for a training session on Twitter's value for business. This presentation was given in Melbourne this week - I am famous (from slide 59) :)
Can Twitter do Business?
View more presentations from Anthony Caruana.
Wednesday, July 22, 2009
MasterChef lessons for the PR world
MasterChef season one has finally come to a close. And what a successful one it was - more than 3.7 million viewers tuned in to see Julie crowned Australia's first ever MasterChef - making it the most watched TV non-sporting event since ratings began. According to an article on SMH "Including sports telecasts, it still comes in third place, beaten only by the Hewitt v Safin Australian Open match in 2005 (4.04 million) and the 2003 Rugby World Cup final (4.01 million)."
So after countless tries by the TV networks in varying reality TV formats and genres, why was MasterChef so incredibly successful?
To hazard a guess I would identify passion as the primary ingredient. The shows contestants (and definitely the shows judges) displayed enormous amounts of passion for their chosen genre, and the contestants in particular were often made to articulate and re-articulate their passion for cooking and food throughout.
What does any of this have to do with PR? Much like a TV show, PR’s aim is to engage with an audience, and if successful a very large audience. The importance of being passionate about your subject is often overlooked. Journalists (or any audience for that matter) become excited, involved and really engaged with people who are passionate about what they do, they are swept up in others enthusiasm – if the enthusiasm is credible. Having a deep understanding and most importantly passion for the industry that you work in cannot be undersold in the PR world – whether it be an organisations spokesperson, or the PR person who works on your behalf.
So after countless tries by the TV networks in varying reality TV formats and genres, why was MasterChef so incredibly successful?
To hazard a guess I would identify passion as the primary ingredient. The shows contestants (and definitely the shows judges) displayed enormous amounts of passion for their chosen genre, and the contestants in particular were often made to articulate and re-articulate their passion for cooking and food throughout.
What does any of this have to do with PR? Much like a TV show, PR’s aim is to engage with an audience, and if successful a very large audience. The importance of being passionate about your subject is often overlooked. Journalists (or any audience for that matter) become excited, involved and really engaged with people who are passionate about what they do, they are swept up in others enthusiasm – if the enthusiasm is credible. Having a deep understanding and most importantly passion for the industry that you work in cannot be undersold in the PR world – whether it be an organisations spokesperson, or the PR person who works on your behalf.
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