Friday, May 14, 2010
The event drew a total crowd of 50, including 23 members our journo community – from media outlets including ABC Online, Appliance Retailer, CNET, PC World, T3, Atomic, 2GB Radio plus our favourite freelancers David Flynn, Brad Howarth, Angus Kidman and Graham Lauren – and 17 clients and prospects from the likes of Cisco, FileMaker, PicNet, bwired and BigHand.
Kinetics’ Jody Lennon commented that journalists often get calls and invitations from PR people who want something, so it's nice us to catch up with them face-to-face just for the fun of it! She said, “We kept things simple and relaxed, with the emphasis on good food and wine. Everyone seemed to enjoy themselves... and lingered way past the time we thought we’d finish. The feedback from clients and media was very positive, both about the event and the recent news here at the company.”
And here is the pictorial evidence...
Thursday, May 6, 2010
Tuesday, May 4, 2010
Hotwire is an international public relations consultancy headquartered in London. It employs over 110 staff in offices across Germany, France, Italy, Spain and the UK, with other sister agencies and affiliates around the world. Since launching in 2000, the Hotwire mantra has been 'next generation PR today': an amazing team, a real flair for creativity and an approach to measurement and transparency that means the client is in control. This approach has led them to a number of awards for their client work including PR Week, Sabre, IPRA and the Top Com d'Or.
... and as of July 1 Hotwire also have offices in... Australia! Yes, as of 1 July we’re formally joining forces with international Photon sister firm - Hotwire - to make sure that we can deliver the benefits of a larger firm while retaining our stealth and dexterity that we’ve honed as Kinetics.
So of course there is a cause for celebration. If you are in the city next Tuesday, please join us for a drink. Andy West, who runs the international portfolio of Hotwire, will be here to party with us. Details of celebrations are below:
Tuesday 11th May
439-441 Kent Street
RSVP by 4th May to firstname.lastname@example.org
Friday, April 30, 2010
Friday, April 23, 2010
Changes are afoot at Kinetics, so we are holding a night of culinary delights and exquisite flavours to celebrate!
You are invited to join the team, our clients and key media contacts whilst we share our good news.
When: 5pm – 7pm Tuesday 11th May
Where: Kinetics Offices - Level 3, 439-441 Kent Street, Sydney
RSVP: Tuesday 4th May - email@example.com / 02 9212 3848
Thursday, March 11, 2010
The concept of the disintegration of a fundamental element of the Public Relations industry has been discussed for eons, but never as succinctly as by the creators of the Social Media Press Release – Real Wire.
In there environmental parody, Real Wire adopt an Al Gorean tone to deliver an amusing analysis of the daily ecological vandalism of Journo’s inboxes.
The lack of research and thought that goes into the colossal volume of press releases sent by PRs leads inevitably to thousands landing in the recycling bin without even being opened.
Being an intern and having only just begun my PR masters, clips like this really convey the future of PR and the changes occuring (or hopefully occuring) in the industry. I'm learning about these transformations everyday.
Thankfully, modern PR agencies are moving ahead of the game, thinking laterally to entice readership and demand attention!
Wednesday, March 3, 2010
One of Australia's most popular marketing blogs JeffBullas.com - designed to help business with web marketing utilising Internet mediums in social media such as Twitter, Facebook, Linkedin as well as Search Engine Optimisation, Lead Generation and Blogs - recently conducted a survey to gauge ”How Do You Measure Twitter Influence?”
Jeff Bullas comments “Twitter Influence” could become a powerful and significant part of your brand whether it's a ”personal brand” or a ”corporate brand”. So measurement is open to interpretation and different views of Twitters importance also needs to be factored into the discussion.
He then goes on to outline eight possible criteria to measure twitter influence against and conducts a reader survey.
Theresults of which are in fact in line with my own beliefs - please see below:
* The number of followers 8%
* The quality of their followers 16%
* The number of followers re tweeting their tweets or updates 16%
* The quality and value of the links that they tweet 22%
* How often they tweet or update 6%
* The ability to make other people take actions on Twitter 18%
* The quality and popularity of the website or blog that is on their Twitter site 7%
* They are already well known or famous 5%
* Other 2%
A great reminder that content is still king...