Watching Twitter this afternoon it has been hammered home for me just what a useful tool it can be for a PR person.
My TweetDeck is a window onto the conversations, opinions, schedules and preferences of a good proportion of the journalists, analysts and bloggers that my clients target.
They tell me when technology companies are holding events, and who is attending. They even ask each other to put questions to spokespeople if they are not at the event themselves.
Today a lot of the tweeple (twitter speak for people, I know, its naff but fun) are complaining about very dull slideware at an event hosted by a large technology company. I have watched the moans build up as spokesperson after spokesperson comes out and wades through powerpoint presentation after powerpoint presentation.
Someone is sitting too far from the screen to see the small writing. Someone else wonders whether this presentation is identical to the last. A third is mulling over whether the (very nice) lunch was worth such boredom. A forth merely tweeted; 'yawn'.
Today Twitter is a minefield of information for those who organised the event, teaching them what (I expect) many of the media will be too polite to say as they leave.
Only trouble is, one journalist has just pointed out that they don't know of anyone from either the vendor or the PR agency who is on Twitter to see this stuff.
Which is a real missed opportunity for improvement.