The world's largest annual consumer technology exhibition, The Consumer Electronic Show (CES), was held in Las Vegas last week between the 7-10th January.
More than 2,500 technology companies introduced new products to kick off the next decade of technology innovation by unveiling technology trends ranging from 3D TV, mobile DTV, and connected TV to green technologies, tablets and apps.
Among than 20,000+ products on display was Sonim's "unbreakable" smartphone. The only problem was reporter Dan Simmons from the BBC's technology show Click managed to break it in a matter of minutes during a demonstration at the show.
You can watch the clip here and have a giggle.
As a member for the PR community I really felt for the product marketing team and I thought this incidence was a great reminder that in all areas of Marketing Communications you really need to be able to put your money where your mouth is!