Friday, July 3, 2009

A case of role reversal

A large part of our jobs as PR professionals is securing media interviews for our clients and briefing the spokespeople on how to best handle these interview situations. Well this week the tables were turned when I was asked to be a media spokesperson for a charity fundraiser I am participating in this month, Dry July

All of a sudden I was the one in the spotlight, having a journalist fire questions at me down the phone line - and I thought the abstinence from alcohol for a whole month was going to be the tough bit.

Okay, so perhaps it wasn’t the AFR, The Australian or even The Daily Telegraph, but it was the Central Coast Express Advocate – the newspaper from where I grew up and lived for 22 years of my life. So sort of a big deal!

No longer a cool and calm PR but a nervous interviewee, I was lucky to have my colleague and co-founder of the charity on hand to give me a thorough brief on the publication and journalist, run through a Q&A document and give me a good pep talk.
So I will now have a much greater sympathy towards those execs that have no choice but to make media interviews part of their job but I must say I think I was smack bang 'on message'...

"Hopefully it will benefit our wallets and our waistline as well as
raising money for a good cause,"Ms Wright said.

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