Twitter has become this year's the biggest online phenomenon being talked about offline, which is a strange intersection in itself. So I've seen the talk about Twitter on Sunrise and The Today Show, I've read the Sydney Morning Herald articles, I've seen the 'how to' pieces in business management publications and heck I've even had to interupt (and correct) a close-to-elderly relative mid-lecture to other elderly relatives explaining Twitter.
So I've thought for some time now the end must be near. Much as Twitter is close to my and the teams' hearts it's very fast becoming "like so 2008". Not that we'll be leaving it anytime before 2015, we're in PR after all and we need all the communication channels we can get!
But this week an unprecedented offline commentary on Twitter occurred and I'm pretty sure it's finally 'jumped the shark'. Yesterday's Australian Financial Review ran on its front page the story Why Tweets Have Got Bosses All A-Twitter, which was followed up by a full-page piece on page 60! Oh dear, when Australia's leading business and financial publication has jumped onto the topic you know you've gone mainstream. Better yet when your boss wants to ban it you know you've really made it. I especially liked this quote "Twitter is emerging as the communications tool of choice for a growing number of twentysomethings and hipster web surfers..." Yeah that's it!
So what do you think? Is Twitter on the way up or on the way out?