Wednesday, July 22, 2009

MasterChef lessons for the PR world

MasterChef season one has finally come to a close. And what a successful one it was - more than 3.7 million viewers tuned in to see Julie crowned Australia's first ever MasterChef - making it the most watched TV non-sporting event since ratings began. According to an article on SMH "Including sports telecasts, it still comes in third place, beaten only by the Hewitt v Safin Australian Open match in 2005 (4.04 million) and the 2003 Rugby World Cup final (4.01 million)."

So after countless tries by the TV networks in varying reality TV formats and genres, why was MasterChef so incredibly successful?

To hazard a guess I would identify passion as the primary ingredient. The shows contestants (and definitely the shows judges) displayed enormous amounts of passion for their chosen genre, and the contestants in particular were often made to articulate and re-articulate their passion for cooking and food throughout.

What does any of this have to do with PR? Much like a TV show, PR’s aim is to engage with an audience, and if successful a very large audience. The importance of being passionate about your subject is often overlooked. Journalists (or any audience for that matter) become excited, involved and really engaged with people who are passionate about what they do, they are swept up in others enthusiasm – if the enthusiasm is credible. Having a deep understanding and most importantly passion for the industry that you work in cannot be undersold in the PR world – whether it be an organisations spokesperson, or the PR person who works on your behalf.

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