OK, I confess I am increasingly consuming my online content in the form of images and videos - very unlike me (I don't love TV as much as a good book). Perhaps it is a sign of the affliction known as Information Addiction - it's quick and effective. Anyway, I love this - it is a short video which really helps to explain how your customer is thinking about you, and why they want to interact with you, and why the way they want to partake in that interaction is changing (for your benefit!)
Our Identity in Flux and the Role Brands Can Play from Amanda Mooney on Vimeo.
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