Tuesday, February 24, 2009

What's a nice girl like you...?

I just emailed @brooke__ about a whitepaper one of our clients had shared with us overnight (they are in the UK). My email did little to contain my excitement, and she now thinks I am peculiar.... why? Well, the whitepaper is about MPLS, my all time favourite technology.

I can hear you wondering, if you don't already know, what on earth MPLS might be that could get a respectable girl like me, proud bearer of a non-techy history degree, all excited.

Back in the UK, from whence I was shipped last year, I was a telecoms specialist and MPLS stands for Multi Protocol Label Switching. Essentially MPLS gives a label to every packet of data transmitted over the network so you can prioritise, say, VoIP traffic over email, or whatever.

I know, I know, you still think its boring. Well this technology lead to some of the coolest case studies I have ever seen - radio stations migrating to a single IP network for voice, data AND their broadcasts!! By day they transmitted locally produced content, by night the entire network switched to a single broadcast (probably naff love songs and requests) all transmitted to the local stations over the IP network. If it weren't for MPLS they would never risk it because a single fat email could knock the broadcast off air.

So, dear reader, please don't think we PR folk accidentally fell into technology with our history degrees and wotnot... some of us have become really rather geeky in our old age.

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