I just read the results of a census of Australian MySpace users on mumbrella which labelled users as “Calvin Klein-wearing, Corona-swilling, dope-smoking, teeth-brushing, Coke-guzzling, Lynx-spraying social networking machines”. The conclusion was reached based on a survey by MySpace into the opinions and attitudes of 2,000 of its 2.4m Australian users to build up the picture of their favourite brands.The mouthful of a sentence conjures up a very interesting mental image and I can’t help but wonder - what would a photo of an Australian MySpace user look like?!?
The stats on Aussie MySpace users were quite interesting (I found the one on Colgate’s popularity – 81%! – to be of most interest, must be the ex dental nurse inside of me), and knowing many MySpace addicts myself I found the profile to be scarily accurate.
It all provokes some still unanswered questions about how brands are engaging with existing fan bases online for their own benefit. I wonder whether this level of brand advocacy is news to Colgate today?
It all provokes some still unanswered questions about how brands are engaging with existing fan bases online for their own benefit. I wonder whether this level of brand advocacy is news to Colgate today?
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